12% of Leads Become Monthly Donors for Australian Conservation Foundation

The Australian Conservation Foundation (ACF) has been protecting ecological sustainability since the mid-1960s. Historically, they have relied on face-to-face marketing as their primary fundraising channel, but ACF realized the potential of diversifying fundraising strategies. 

Of the numerous phone recruitment channels used, they found that advocacy-based leads recruited through Change.org Sponsored Campaigns with Phone Numbers yielded the highest return on investment. Incredibly, 12% of the people contacted by phone signed up to become regular donors.

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