How American Unity Fund Made the Republican Case for Freedom to Marry

The American Unity Fund (AUF) is a conservative nonprofit dedicated to freedom and equality for all, including gay and lesbian Americans. To further its mission, AUF teamed up with IMGE, a digital consulting and ad agency focused on conservative political campaigns and candidates. They faced a difficult task -- getting Republicans to speak on behalf of the freedom to marry and highlighting those efforts. 

They recruited 52,000 new supporters with their Sponsored Campaigns and, more importantly, the mass of Republican support for freedom to marry that they garnered was instrumental in changing the tide on this issue at state and federal levels. 

Download AUF and IMGE's story