How the International Rescue Committee UK Connected with New Donors

When the IRC was looking to grow its list of prospects and convert them to donors, while keeping cost down, it created an email campaign that spoke to its core message -- emergency response around the world -- by adapting its emails to reflect what was going on in the current news cycle.

What it found was thousands of new followers and 100% ROI within one year of running the campaign.  

Download the IRC's story