How The UK Conservative Party Used Digital to Deliver First Majority Since 1992

UK Conservatives

The UK’s 2015 General Election was always shaping up to be a tightly contested battle between David Cameron’s Conservatives and the opposition Labour Party. With pollsters, pundits, and commentators alike predicting a close contest, the Conservatives knew they would need to use every channel available to them to engage with voters across the UK on a range of important topics.

The Conservatives’ acclaimed digital operation used Change.org to recruit new supporters interested in issues ranging from stopping a new tax on the family home to securing an in-out referendum on Britain’s place in Europe. 

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