Indigenous Community Volunteers Creates Two-Step Fundraising Program

ICV

Indigenous Community Volunteers (ICV) works with Australian indigenous populations to improve their quality of life. 

It had a strong direct mail program, but to reach its 2014 fundraising goal of $3.7M AUD, ICV had to diversify across channels. So the organization teamed with The Prospect Shop to develop a digital fundraising program that started with a petition. 

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