International Humanitarian Organization Returns Double Its Investment in Two Years


An international humanitarian organization working to protect the lives and human rights of the most vulnerable people around the world, found that its supporter list atrophied each year due to unsubscribes and inactive supporters. To make up for the churn and to grow the organization, the organization needed to acquire new supporters on an ongoing basis. 

After starting 20 some Sponsored Campaigns, including both petitions and pledges, the organization recruited 275,000 new, action-taking, US-based supporters. 

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