Precision Helps New TV Network Reach Millennials


The founders of a new TV network set out to do something different, to tell the stories that no other network was telling, in a way no one else could tell them, with a focus on a Millennial audience.

The network tapped Precision Strategies -- a communications, data, and digital strategy firm founded by a team of former Obama campaign and White House strategist -- to help build its audience from scratch. Precision came to with the hopes of petitioning cable companies for increased distribution and it reached 80,000 new supporters. 

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