Taco Bell turns activists into brand advocates

Taco Bell rallied 32,000 people on Change.org to sign their petition for a taco emoji - and won. Taco Bell also used Change.org to respond to a petition announcing their transition to cage-free eggs. By listening and engaging with people on Change.org, Taco Bell earns brand love and 1 billion media impressions to boot.   Download the Taco Bell case study.