Webinar & Checklist: Year-End Fundraising, Year-Round

If you think year-end fundraising starts in December, then you’re behind the curve when it comes to that perennially important time of year! Preparation is key for this crucial campaign, no matter how big or small your nonprofit is.

To prepare you for your biggest and best year-end campaign ever, we teamed up with Blue State Digital and Earthjustice to create a webinar and quarter by quarter checklist packed with tips and to-dos for organizations of all shapes and sizes.

In the webinar, we cover:

  • Preparing your infrastructure
  • Streamlining internal communication
  • Finding and telling your organization’s story
  • Engaging with and growing your list of supporters
  • Strategies for testing and optimization

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Meghan Teich is a Lead Client Manager for Change.org where she works with a variety of nonprofits to connect them with new advocates and donors. She is a frequent speaker and presenter on online engagement best practices, crisis communications, and donor engagement.


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Andrew Rothman is Blue State Digital's West Coast Head of Creative and Delivery. He also serves as a creative and strategic leader on major projects, bringing more than eight years of experience in digital marketing to guide their online programs.


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Erica Gulseth, CFRE, has more than ten years of fundraising experience with and for a variety of nonprofit organizations spanning small regional groups to large international organizations. Currently, Erica leads online fundraising and engagement at Earthjustice, the largest public interest environmental law firm in the world, where she is responsible for fundraising, cultivation and stewardship of more than 1.5 million supporters.