World Animal Protection Expects 50% Better ROI with Change.org-Recruited Supporters Compared to Other Sources

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World Animal Protection Canada, an organization focused on protecting animals in communities, farming and the wild, needed to grow their supporter base. Through a multi-channel campaign, they were able to engage dedicated new supporters from Change.org over email and phone. They not only saw a 30% open rate and an average gift of $45 through their welcome series, but World Animal Protection Canada also received a 3.6% response rate and average monthly gift of $16 from their phone campaign with Change.org names.

 They're currently predicting a 3 to 1 ROI in five years.

Download World Animal Protection Canada's story