Yes on 522 Connects with Targeted Supporters, Nearly Defeating Opposition

Yes on 522

Yes on 522 was the campaign to pass a ballot initiative to label genetically engineered foods in Washington state. The initiative lost by a narrow margin, but Yes on 522 put up an incredible fight against large chemical corporations like DuPont and Monsanto.

In the lead-up to the 2013 elections, Yes on 522 needed to quickly build awareness and support. Its digital strategy firm geo-targeted Washington with petitions and recruited nearly 15,000 new supporters. 

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